Communication Institutionnelle

Strategic management Etude de cas 1- bone SWOT apple Strenghts Good disposition among consumers always with innovative products (ipod the depression portable music player) A high disorder and the company is quoted on stock They hold up their receive in operation(p) arrangement (Linux) customer loyalty to the brand it create a community among users of orchard apple tree An in operation(p) system much intuitive than Microsoft. Weaknesses Steeve Jobs death destabilized the brand Product prices are higher than other competitors products Lack of flexibleness (you cant install freeware)Opportunities new children are using much and more products such as Iphone, Iphone to play. Gap minglight-emitting diode with prices of iphone and android who is closing. Threats The androids are developing their own applications (andoid market) Arrival of computers with batteries that have autonomy from 9am (DELL) pill PC are becoming more accessible (price) with ambition SWO T Samsung Strenghts highly technical and developed products Create their operating system for mobile phone (Bada system) alert adaptation to competitors innovations Several sector are cover (tv, laptop, computer ) if loss of money, its offset by other sectors personality of the brand = high-tech Weaknesses Several sectors covered brand catchall Creating products from the competition forger The operating system Bada is new it is not led bugs, lack of applications Opportunities Growing on Indian market Positive brand in terms of consumers = quality Threats Increase in prices of raw material Strong competition on the various markets covered by samsung. 2- Which generic schemeAbout the generic schema, Apple applies the broad differentiation outline. Indeed, Apple differentiates with his high quality products, the service that they purport (Apple community) has if they products are realized for the best. The generic strategy of Samsung is more popular. Even if its a rea lly technical brand, they play on the cost of the product. They dont win over the quality of the product but they barely try to reduce the cost of production. So, its a cost leadership strategy thats using at Samsung Corp. 3- go bad strategyApple has an international study in the field of high-tech with innovation, and esthetics of its products. With this reputation the company can sacrifice to implement higher price than competitors. Those prices study customers and therefore reduce the target brand. Apple take aways its products in front with original advertizement campaigns, and sells a preview creating an enthusiasm that the consumer grimace and therefore a large adjoin in sales (600 000 iphone4 sold the first day of sale). Samsung operates on the appearance of cheaper products term keeping product uality. This strategy is feasible inspired by the technologies of competitors and produced at dispirit cost. Also the fact that Samsung produce several(prenominal) kind o f high-tech products, avoids large losings of money if failure. 4- Suggestions/recommandations based on abridgment of strategy Samsung should develop its own designs and technologies so that flakes of the forger image with consumers. Apple, however, with more elitist strategy should democratize its prices on some products to make its product more accessible to littler budgets.