Market segmentation for passenger motor vehicles

4. Market partition strategies 4.1 Market segments of passenger ride vehicles passenger push Vehicles can be segmented in several(a) ship canal according to pentad major section variables including geographical, demographical, psychological, benefit and behaviourial. The traditionalistic way of segment the car fabrication is shown below: Mini                                              (e.g. Nissan Micra, screw Marbella) Small                                     (e.g. Fiat Uno, Opel Corsa, VW Polo, rover Metro) Medium                                     (e.g. Fiat Tipo, VW Golf, spider 200) Large                                     (e.g. BMW 3 series, VW Passat, Honda Accord, Rover 400) Executive                                      (e.g. BMW 5 series, Opel Omega, Audi 100, Rover 800) Luxury                                     (e.g. BMW 7 series, Mercedes-Benz S Class, Jaguar) Multi purpose/sports          (e.g. drop off Rover, Porsche)                                                                                 (Figure 1 source: www.europa.eu.int/) wholly those segments atomic number 18 companied with other factors include price, im grow and the amount of extra accessories. These securities industry segments have different brands competing against each other and Daimler Chryslers Mercedes-Benz is under the luxury segment of the market, while having competitors much(prenominal) as Jaguar and BMW. 4.

2 Relevant domestic variables o         demographic variables Age, family size, and income are frequently used to segment passenger motor vehicles buyers. many an(prenominal) brands of cars are designed to appeal to specific age companys or family-size categories. For example, Suzuki Samurai appealed to the young generation while Mercedes-Benz appealed to 30-45 age group people. planetary Motors also uses age and income as their basis for divider for a very long time. The household income ladder was shared out into five segments, served by Chevrolet, Pontiac, Oldsmobile, Buick, and Cadillac (www.knu.edu.tw). o         Behavioural variables Behavioural segmentation is used to divide the market into groups according to occast ions when buyers get the idea, make... If you indispensableness to get a safe essay, order it on our website: OrderCustomPaper.com

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