Value Creation

quantify universe Basics HOW and why consumers spoil what they buy examine fuck off humankind Existence self ACTUALIZATION SELF-ESTEEM status, fame SOCIAL belonging, sleep with SAFETY weapons, medical specialty PHYSIOLOGICAL food, clothing, shelter Basic to our human pattern immutable state of felt deprivation claim us to render satisfaction or control desires 1 of necessity travail Human Existence People buy because they need! wherefore do they buy one brand instead of some otherwise ? The many another(prenominal) Faces of Soap ! solely soaps clear(p) ! 2  take start out Wants essential pee splendid TO HAVE WHY WE bargain for wizard BRAND preferably OF some other WHY WE acquire inescapably Beget Wants MUST HAVE puritanical TO HAVE shoes for PROTECTION 3 Needs Beget Wants MUST HAVE polished TO HAVE provender for NUTRITION Needs Beget Wants MUST HAVE dainty TO HAVE SO AP to CLEAN our bodies 4 Needs Beget Wants Our macrocosm Human TIME and PLACEBOUND INFLUENCES MUST HAVE twee TO HAVE WHY WE subvert ONE BRAND instead OF other ! WHY WE deprave ! Needs Beget Wants Our Being Human Economy Culture Religion Education Media engine room MUST HAVE NICE TO HAVE WHY WE grease ones palms ONE BRAND INSTEAD OF another(prenominal) ! WHY WE BUY !

5 Needs Beget Wants SAME FOR EVERYBODY variant FOR DIFFERENT populate MUST HAVE NICE TO HAVE WHY WE BUY ONE BRAND INSTEAD OF ANOTHER ! WHY WE BUY ! Needs Beget Wants NEVER heighten ALWAYS CH ANGE MUST HAVE NICE TO HAVE WHY WE BU! Y ONE BRAND INSTEAD OF ANOTHER ! WHY WE BUY ! 6 The Many Faces of Soap ! alike smoothens and beautifies the sputter ! also wipes out all the germs in the body ! All soaps clean ! also moisturizes the skin ! At the softheartedness of Value Creation Different Customers Have Different Needs & Wants 7 At the Heart of Value Creation Treat Different Customers differently harmonize Defines VALUE ? The SPECIAL-NESS of a harvest-home or service to the requisites of a SPECIAL GROUP of buyers 8 Fit Defines VALUE ? The greater...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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