Bmw Case Analysis

BMW recently broke through the boundaries of auto advertisement and commercials, introducing to the mankind five for snuff itful films created for the Internet. Instead of repeatedly flashing the dent of the car in the enamourers face, these films took a more(prenominal) penetrating approach and employ the cars as actors in the scenes. Not reasonable now did world-renowned necessitateors direct these films but the idolized Clive Owen as well as was the attract actor. These short movies were unthe likes of anything the public had ever seen before and the captivating storylines resulted in a tremendous industry wide buzz. ball club responded in numerous ways; some wanted BMW to originate more short films; others wanted them to make a uncut movie. It also had a large impact on entice consumers to acquire a BMW or expose them further to the disfigurement as people had to become a member on the BMW website to view these films. After this positive and eager response f rom the public, guilt chairwoman of marketing for BMW Jim McDowell was faced with the tough decision of what to do next. Should they relate on with this spark and create a saucily serial of BMW films, should they make a full length movie, or should they just celebrate their success and move on to something red-hot and not risk beating this idea to death.

After considering these options, it is recommended that BMW takes this caprice and thrives rancid it until they come up with a new modern idea, and to dot at just these five films. The reason why they shouldnt continue on producing more short films is becau se later such(prenominal) an overwhelming r! esponse from the first set, the standard and expectation if they were to tucker out more is high. BMW also knows first hand that the second succession around of things is less successful as things get repetitive. cover audience that saw and loved the films have already been uncovered to this cause of marketing from BMW and releasing more films just like the latter, isnt going to change their minds about buying a car if the first ones havent. These people who are...

If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to ge t a full essay, visit our page: write my paper