Duster Suv Case Study

1.Which are the top three characteristics that guests expect from and SUV? Is the impression clip value an expediency or a disadvantage? (Word numbering: 41) mellowed Performance Enhanced safety and stability Multi Terrain The low pricing is an added advantage considering the customers indisposition to spend more. This undersurface cajole customer as they can pay less moreover get more than what the opposition is bounteous them. 2.What Slogan should Dacia take in for the Duster SUV? What should the slogan focalise on? (Word Count: 47) powered by Intellect, Driven by everyone The Anywhere Everyday machine Focus is on that this is a machine that can be driven anywhere, can be afforded by anyone and that the car is construct by the best minds with a great deal of purity and high standards. 3.What Communication tools could be used for a advancement hightail it this size? What would be a good placement approach for the whole ensnare process? (Wor d Count: 80) Advertisement- Connecting to the battalion thru all modes is crucial for expression the cars image. Promotional Offers like giving out discounts for the first some cars booked Strategic Alliances Alliances with other low cost high value products, display models of the car in malls. They should target customers based on Geographic advantage of brand (e.g.

: France) and also the Mid-range income group pot who cant afford a normal SUV, go establishing a correlativity between their requirements and benefits of Duster. 4.How do the three conference technique pillars withstand the Duster SUV s publicity campaign? Are in that respect a! ny other techniques that may be added? (Word Count: 51) news report Helps identify the car as invariable and low tutelage Reliability Past success track lay helps bring forward customer confidence Rightfulness low pricings attracts those customers, who couldnt afford SUV in the past Buying decisions are often influenced by the culture, so customer culture could be one other subject field we could...If you pauperization to get a full essay, order it on our website: OrderCustomPaper.com

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